Great question! Effective problem interviews follow the "Mom Test" principles:

1. **Ask about past behavior**, not hypotheticals 2. **Listen more than you talk** (80/20 rule) 3. **Dig into emotions** - why does this problem matter? 4. **Avoid pitching** your solution 5. **Get specific examples** of their last struggle

Would you like me to generate a script template for your interviews?

Here's your problem interview script:

**Opening (2 min)** "Thanks for your time! I'm researching how small businesses handle [problem area]. This isn't a sales call - I genuinely want to learn from your experience."

**Discovery Questions (15 min)** 1. Walk me through your typical [workflow/process] 2. What's the most frustrating part of that? 3. When was the last time you experienced this problem? 4. What did you do to solve it? 5. How much time/money did that cost you? 6. What tools have you tried? What didn't work?

**Closing (3 min)** "Is there anyone else you recommend I speak with?"

Key: Focus on their stories, not your solution. Track patterns across interviews.